Campaigning for Care

For LGBTQ youth, feeling safe, accepted and loved isn’t always a given, and Toyota is working to change that through several community initiatives. In 2018, one of them was “OUT for Safe Schools,” a partnership between the Los Angeles LGBT Center and more than a dozen major school districts to provide training for faculty and staff on how to help LGBTQ youth when facing issues like bullying, depression and alienation.

As part of OUT for Safe Schools, Toyota partnered with Snapchat, a popular social media platform, to create a geo-targeted ad campaign designed to raise greater awareness of the initiative outside of the classroom among high school students in San Diego, San Francisco, New York, and Dallas.

A first-of-its-kind campaign for Toyota, the animated ads were viewed 11.2 million times, and 80,000 viewers “swiped up” to be directed to a landing page where they could learn more about the program — a level of engagement that greatly exceeded Snapchat’s expectations.

D+I Stories

An Education in Development

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Intentional Change

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D+I Education at Toyota

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Vayamos Juntos

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Navigating Careers with NaviGo

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Seeing Underneath the Tip of the Iceberg

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Empowering Communities through Education — Collaborating for Change

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Inspiring and Influencing Our Future

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Our Journey Toward Mobility For All

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The Five Compadres

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Making a Difference in Our Communities

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A Lasting Partnership

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Trailblazing Toward Success

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Elevating the Car Sharing Game

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The Freedom of Mobility

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Serving Our Nation and Our Customers

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Deaf-initely Winning

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From Impossible to I’m Possible

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Campaigning for Care

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Engineering Women in STEM

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Breaking Ground with D+I

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Reaching Out Through Development

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Powerhouse Partnerships

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