Many families across North America were left vulnerable and in need of support and resources during the pandemic— one of them being food.
Twenty-four Toyota/Lexus dealers across the country quickly stepped into action to help fill the pantries of families in need. The Toyota/Lexus Minority Owners Dealership Association (TLMODA) — a diverse dealer association focused on the growth and sustainability of Toyota and Lexus minority customers, and ethnic minority dealers — teamed up with the Salvation Army to organize a national ‘COVID-19 Day of Service’ on May 22. Their joint efforts provided nearly 5,000 grocery boxes in 17 U.S. states and 24 cities — each box providing enough food to feed a family of four for a week.
“The COVID-19 Day of Service represents TLMODA members’ collective compassion and responsibility to give back to the community,” says TLMODA Board President Ed Fitzpatrick.
Establishing this national day of service demonstrates that Toyota’s ongoing commitment to strengthen communities and create a more inclusive society for all is shared by its dealer partners.