Toyota recognizes the need to build strong partnerships with community organizations across the nation who believe in the power of Diversity and Inclusion (D&I). Together with our partners, Toyota is advancing D&I by providing opportunities in education and business career development. We are committed to helping empower our communities where we serve and providing tools and resources to help diversify our workforce.
Sponsoring science, technology, engineering and math (STEM) students, as well as business students through a partnership with the Rainbow PUSH Coalition, is making dreams come true for both students and Toyota.
In 2001, Toyota USA announced a partnership with Reverend Jesse L. Jackson Sr.’s Rainbow PUSH Coalition as part of a considerable 10-year program investment aimed at elevating diversity initiatives at Toyota.
Through this partnership, Toyota would economically support minorities through a variety of Toyota-sponsored programs, including an increase in the training and hiring of minorities at Toyota. However, even through these significant efforts to create a positive impact, Toyota knew there was still room for improvement.
The opportunity to make a difference was at our fingertips. We just needed a better approach.
So, in 2013, a team of Toyota Motor North America (TMNA) D&I team members did genchi genbutsu — a Toyota term meaning “go and see” — and started the initial conversations with Reverend Jackson to learn how together, we could evolve our partnership to create a refreshed, targeted and more effective approach to giving back and then begin implementing this improved plan.
A more synergistic approach was adopted that focused on targeted criteria for the program (see side bar). This resulted in a stronger relationship with Rainbow PUSH and a greater return on our investment by setting both the students and Toyota up for success. By establishing a better foundation, we improved acceptance and retention, making it easier to create positive impact by developing exceptional, individuals — preparing them for a career at Toyota and diversifying our workforce.