Driving Innovation

Powerhouse Partnerships

What could Lexus and Wakanda— Marvel’s high-tech utopian kingdom from their 2018 Oscar-nominated cultural zeitgeist, Black Panther — possibly have in common?

As it turns out — a lot.

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We wanted to raise awareness and love of the Lexus brand for future buyers and also build a story around innovation and technological advancement for our consumers who are thought-leaders, early adopters of new technology and automotive enthusiasts,”

MaryJane Kroll

Lexus Marketing Media Manager

SOCIAL MEDIA SHARES

and five billion earned media impressions were generated from the overall campaign

INCREASE IN SITE TRAFFIC

on Lexus.com from the Black Panther Super Bowl Ad

VIDEO VIEWS AND 26 MILLION ENGAGEMENTS

for Black Panther content on Lexus’ YouTube channel — the most ever for any piece of Lexus content

RIDING LIKE ROYALTY

For the Black Panther set, Lexus provided:

Six LC 500 vehicles for King T’Challa

Six GS F models for Wakanda’s female warriors

Toyota provided:

A fleet of 4Runner vehicles for the villain and his entourage

Reaching Out Through Development

Advanced technology isn’t the only form of innovation at Toyota. Billie Jo Johnson, group manager of TFS Enterprise Project Management Office, is a testament to that through her grassroots development program focused on growing, recognizing and advocating for women of color, with an emphasis on African American women — Reach.

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Quotation

Empowering women of color and giving them the confidence to be bold, as well as providing an advocate through Reach, helps us establish ourselves and understand what it takes to advance.”

Roslyn Barker

Manager, Quality Engineering

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MENTORING@TOYOTA

Mentoring@Toyota is the company-wide mentorship program available to all TFS team members and all salaried TMNA team members, directly supporting the overall team member experience. Mentoring allows team members to grow their capabilities, an inherent part of The Toyota Way and essential to achieving our vision of Mobility for All.

SINCE ITS INCEPTION IN LATE OCTOBER 2018:

OVER 2,000 TEAM MEMBERS and leaders have undergone Mentoring@Toyota training

of the mentoring population have SELF-IDENTIFIED IN A BPG

Over 1,000 team members identified themselves in the system as “AVAILABLE TO MENTOR”

Breaking Ground with D+I

One of the first orders of business once Mazda Toyota Manufacturing U.S.A. (MTMUS) broke ground on their $1.6 billion site was to establish an expectation of a diverse and inclusive culture.

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Quotation

One of the decision points in choosing Huntsville, Alabama, was the diversity of the community and the multicultural makeup of the workforce. We were intentional. It was important we reflected our commitment to diversity.”

JANETTE HOSTETTLER

MTMUS Production Vice President

D&I Stories

Intentional Change

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D+I Education at Toyota

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Vayamos Juntos

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Navigating Careers with NaviGo

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Seeing Underneath the Tip of the Iceberg

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Empowering Communities through Education — Collaborating for Change

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Inspiring and Influencing Our Future

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Our Journey Toward Mobility For All

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The Five Compadres

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Making a Difference in Our Communities

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A Lasting Partnership

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Trailblazing Toward Success

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Elevating the Car Sharing Game

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The Freedom of Mobility

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Serving Our Nation and Our Customers

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Deaf-initely Winning

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From Impossible to I’m Possible

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Campaigning for Care

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Engineering Women in STEM

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Breaking Ground with D+I

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Reaching Out Through Development

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Powerhouse Partnerships

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