The Road to a Better Life

For Jose Vasquez, Sr., the road to Toyota started when a trusted friend suggested Jose move his family from Los Angeles, California to Georgetown, Kentucky for a better life. Apprehensive at first, Jose Jr. didn’t know what to expect, especially coming from such a large city densely populated with Hispanics. Would Kentucky welcome the Vasquez family?

It didn’t take long after accepting a position with Toyota that Jose realized Respect for People was much more than a pillar of The Toyota Way; it was a living, breathing way of life that every team member embraced. Any preconceived notion of non-acceptance was immediately dispelled.

“I’ve been here 12 years, and this has been the best job of my lifetime,” states Jose, Sr.

Although Jose, Sr. admits that during the early years he didn’t see as many Hispanics working in the plant, he says there has been an evolution of diversity in the workforce over his tenure with Toyota.

In addition, he’s proud to share that “at Toyota, they treat me very well. Everyone is very respectful, and they really encourage people to move up in the ranks. The culture of Toyota is nothing I have ever experienced before. And, it’s the reason I wanted my son to work at Toyota, too.”

A second-generation Toyota team member, Jose Vasquez, Jr. says, “My dad encouraged me to get a job at Toyota, and at first, I didn’t really want to listen. But, then I started to think about what kind of jobs would offer a good life for my family. And, a thought kept repeating in my mind, ‘my dad has a good life.’ So, I knew Toyota would be something that could make my future better.”

As father and son, they work in different areas at Toyota Motor Manufacturing Kentucky (TMMK). They believe Toyota’s culture of Respect for People is a driving factor in the success of the plant.

Jose, Jr. says, “Toyota has emphasized having respect for others and learning as much as you can from others. And, that makes a difference.”

D&I Stories

A Baseline of Respect

Read Story

Evolving Partnerships

Read Story

An Imperative for the Business

Read Story

Understanding Differences in Cultural Norms

Read Story

Creating Equal Opportunity for All

Read Story

Dealing in Success

Read Story

Unlocking Her Impossible

Read Story

Paying Lessons Forward

Read Story

Training to Build Relationships

Read Story

Women Leading Change

Read Story

Building Leaders with SuccessShare

Read Story

Fostering Connections

Read Story

Driving Financial Empowerment

Read Story

Being a Strong Leader

Read Story

Engineering Diversity

Read Story

Respect for All

Read Story

Adapt Ability

Read Story

The Road to a Better Life

Read Story

A Competitive Spirit

Read Story

Leading Toward One Toyota

Read Story

Spinning Miles of Hope

Read Story

Endless Opportunities

Read Story

Fostering Future Leaders

Read Story