Ryan Hines gives new meaning to the term “sweat equity.”
In 2016, Ryan, a Corporate Communications Senior Analyst at Toyota Financial Services (TFS), managed One Toyota’s sponsorship of AIDS/LifeCycle, a seven-day, 545-mile bike ride down the California coast. Toyota loaned 50 vehicles to AIDS/LifeCycle, a fundraiser designed to reduce new HIV infections and improve the quality of life for people living with HIV/AIDS.
Ryan was so moved by his 2016 AIDS/LifeCycle experience that in 2017, he registered as a rider — in addition to managing the logistics of Toyota’s sponsorship and its on-site consumer engagement. With the support of his friends, family and fellow Toyota team members — whose donations were matched 100 percent through the Toyota4Good program — Ryan raised more than $5,500 for the Los Angeles LGBT Center and the San Francisco AIDS Foundation. The more than 3,000 cyclists and volunteers in 2017 raised more than $15 million. For the 2018 ride, Ryan has recruited and trained several members of the Toyota community, launching Toyota’s first-ever AIDS/LifeCycle corporate team.
“In a climate where so many are unsure of how their medical needs will be met or if their children will grow up in a world with respect for all, no matter a person’s gender expression, identity or status, what we were doing on this ride and all year long meant everything to them,” Ryan says. “Toyota was right there to support me — not only professionally but personally — and the AIDS/LifeCycle community at large.”